Platform is a business accelerator programme for video game companies in Northern Ireland aimed at supporting companies to self-publish a new game based on an original IP within 12 months.
Working out of The Pixel Mill based at the Ormeau Baths in Belfast, companies will have access to facilities, mentors, training and funding as well as the opportunity to attend markets to build their business network and meet consumers.
Northern Ireland Screen is inviting applications from companies to take part with support for up to 3 successful companies to develop their business and build their teams.
Platform is split into 3 stages, where companies will be challenged with developing an idea for a game, validating the market opportunity for that idea and taking it into full production. The stages will be as follows:
By the end of Platform companies will be expected to have published a game which is within the scope of the budget and time allowed. It is important that companies have a concerted focus on marketing and community building around their games throughout the programme.
During the programme companies will have milestones/deliverables which they will be required to meet in order to move on to the next stage of development. Summary as per below:
|Rapid Prototyping||8 Weeks (April/May)||5 Prototype Games with accompanying market research||£10,000|
|Vertical Slice (Pre-production)||12 Weeks (June/July/Aug)||2 Vertical Slices of Games with accompanying pitch decks (including budget, marketing plan, publisher feedback and production schedule)||£15,000|
|Full Development (Production)||24 Weeks (Sept/Oct/Nov/Dec/Jan/Feb)||Fully developed and published game||£35,000|
Platform is open to companies that meet the following criteria:
Selected companies from the application stage will be invited to attend an interview with Northern Ireland Screen. The interview will involve a presentation and questions from a panel.
The maximum guarantee of space to a Platform company is 6 months. A further 6 months will be dependent on performance review and completion of milestones.
Successful Platform companies will receive a full induction to the facilities and the programme with a bootcamp during the first week of the programme (w/c 28th March).
Induction will include;
The Pixel Mill will offer a cross-section of expertise and resources which Platform companies will have access to. Expertise/resources will cover the breath of the creative and business disciplines needed to run a modern-day video game company.
Mentors will be available throughout the year to provide advice and guidance to companies on areas such as: